Inclusive Business in South America: The Bottom of the Pyramid

Wednesday, 21 November 2012

The Bottom of the Pyramid

Posted by HSG Hub São Paulo at 05:04

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The Blog: An Initative of the HSG Hub Office

The Blog is initiated by the representative office of
the University of St.Gallen (HSG) in Sao Paulo.

Inclusive Business: Our Definition

"For us Inclusive Business means doing business in a sustainable way at the bottom of the pyramid including the demand and supply side with the outcome of a shared value between the society on the one hand and the company on the other hand." (Simon Locher and Marc Maurer)

Contact

Marc Maurer
University of St.Gallen (HSG) Hub Office São Paulo
Inclusive Business Research Platform Coordinator
marc.maurer@student.unisg.ch

Simon Locher
University of St. Gallen (HSG) Hub Office São Paulo
Inclusive Business Reasearch Platform Coordinator
simon.locher@student.unisg.ch

The Bottom of the Pyramid
Demand side’s perspective on Inclusive Business (2)

“Poverty Penalty" People at the bottom of the pyramid pay more for the products of daily use because they buy from middlemen and ...
Demand side’s perspective on Inclusive Business (1)

Lack of access to the formal economy No registration and legal documents Products too expensive Therefore can’t have long...
Supply side perspective on Inclusive Business (1)

Lack of basic market infrastructure in needy neighbourhoods Lack of business support Lack of market information Lack of financ...

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Wednesday, 21 November 2012

The Bottom of the Pyramid

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