Demand side’s perspective on Inclusive Business (2)

“Poverty Penalty"

• People at the bottom of the pyramid pay more for the products of daily use because they buy from middlemen and not from cheaper big scale corporations.

 

(Source: Prahalad, C. K. (2011, 26th december). The Fortune At The Bottom Of The Pyramid. Retrieved from http://www.fastcompany.com/1746818/fortune-bottom-pyramid)